Crystal Magazine Jan 18, 2022
Value fashion giant REDTAG launches modest range, empowers women to experiment with latest trends
REDTAG, region’s leading value fashion and homeware brand, has launched A’anika, a ladieswear range of modest apparel. A’anika is REDTAG’s earnest attempt to align with the Kingdom’s sociocultural evolution and progressive reforms, geared towards empowering women.
Homegrown value fashion brand REDTAG has been championing modest ladieswear in the region for quite some time, but with A’anika, it is curating a signature collection. This initiative is expected to resonate with the fashion-conscious generation, especially at a time when the Kingdom is reopening its outdoor activities after a prolonged closure. The A’anika collection is currently available online in KSA and in selected stores throughout KSA.
“A dedication to REDTAG’s women customers, A’anika means “unique” in Arabic, and “gracious”, “brave”, and “song” in other languages — which are metaphorical of our female clientele. This range is the by-product of multiple customer feedback we have received in recent months. Women shoppers sought a dedicated range of refreshingly modest apparel. So, after a fair amount of market study and interpretations of international high fashion, we are finally catering to their needs, just in time for the post-pandemic reopening. We also have a great A’anika collection lined up for Spring and Ramadan,” said Jitender Advani, Head of Fashion, REDTAG.
As outdoor activities like cinema, mall experiences, office work, and dining resume, the need for variety and options in clothing has amplified in the region. Women, in particular, are seeking a sense of novelty and designs that are in sync with the nation’s continued reforms in dress codes. A’anika offers a complete outfit solution with layering options. The collection comprises of blouses, trousers, dresses, and scarves that are both fashionable and comfortable.
On-trend silhouettes in jackets and midi dresses, loose-fitting collections in earthy and neutral tones, everyday formal-casual combinations of beige, white, and black tops with complimentary striking prints are amongst the highlights. The A’anika range also accompanies footwear and accessories, including scarves, bags, and jewellery. REDTAG has particularly emphasized on the fabric quality, comfort, cuts, and lines, giving the collection a luxe feel, all while upholding its reputation for value pricing and affordability.
“At REDTAG, we believe in timing; we want to bring the right product to the right people at the right time. Progressive reforms in the Kingdom, combined with the systematic resumption of outdoor activities, created an opportune moment for the launch of A’anika. It is REDTAG’s way of celebrating the social, economic, cultural, and political achievements of women,” added Jitender.
