Crystal Magazine Feb 28, 2022
REDTAG expands KSA footprint with new store launch in Muzahimiyah mall, accompanies it with opening offers.
REDTAG, the region’s favourite value fashion and homeware brand, has launched a new retail store in Muzahimiyah Mall on Wednesday, 23rd February. The store launch is part of the brand’s customer-centric approach to increase access for its loyal customer base in one of the fastest-growing towns in Riyadh Province.
Located in the King Abdulaziz Road, Muzahimiyah Mall represents the growth of Al-Muzahmiyya as an activity hub in the Riyadh Province, known for tourist attractions, especially in the winter, and natural abundance. Muzahimiyah Mall also boasts a wide range of entertainment and shopping options, restaurants, and cafes for the entire family to enjoy and experience.
The latest of more than 200 REDTAG outlets in the Middle East, the new store in Muzahimiyah Mall will delight shoppers with a variety of fashion and homeware selections, including the Spring ’22 collection, A’anika- modest collection and the range inspired by the “Queen of Stage” Myriam Fares.
REDTAG has introduced an introductory offer of SAR-30 gift vouchers on every purchase worth SAR 150 and above. This limited-period offer is the brand’s way of welcoming shoppers to its new store, which bears all the hallmarks of REDTAG’s superior customer experience.
Commenting on the launch of the new outlet, Sameer Lakdawala, KSA Brand Head, REDTAG, said: “REDTAG is a household name for value fashion and homeware in the Kingdom. So, we wanted to ensure easy access to our brand outlets across the country. Our new store, at the Muzahimiyah Mall, is part of this customer-focused expansion strategy. The mall has become a hub for residents, who now have a great store to shop at as well.”
“We have a reputation when it comes to our products, our availability in important hubs, and our offers, because our customers expect the best from us. So, we have an attractive introductory offer at the new store in Muzahimiyah Mall. Likewise, we intend to launch more stores in strategic locations in the coming days. And, as always, it’ll be done keeping our customers’ best interests in mind,” added Sameer, in closing.
Hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach. REDTAG has also expanded its e-commerce presence in the region. With several first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
