Value fashion brand Twenty4 welcomes Ramadan with a new range of traditional and contemporary styles
Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, is back with its annual Ramadan collection, which has eclectic inspirations, from traditional to contemporary styles and everything in between. Most importantly, the Ramadan 2022 Collection promises unmatched value that Twenty4 is synonymous with.
The value fashion brand has, over the years, crafted a niche for itself at the intersection of contemporary fast fashion and value-based pricing. It boasts a reputation for balancing aesthetics with functionality and hitting the right note between global high-street fashion and Middle Eastern sensibilities. The Ramadan 2022 collection exemplifies these brand strengths.
A recurring factor in Twenty4’s specialized collections, ladieswear takes the limelight this time around too, with offerings including but not limited to pink tuxedo shirts to go with relaxed trousers in mellow hues, floral suit sets for the effortlessly suave and bold, all-over leopard printed shirts, short mini organza dresses, geometric printed kimono style gathered dress in scintillating colours, matte satin trousers to go with blush pink sequin tops, jacquard embroidered and tied blazer that oozes sophistication, V-neck midi dresses, and traditional long-sleeved embellished maxi dresses.
“Twenty4 is emerging as the go-to brand for apparel that is in vogue globally but at the same time retains a sense of Middle Eastern zeitgeist. For those who believe that fashion is the ultimate form of self-expression, this Ramadan Collection will connect at a deeper level. Conversely, if you believe that clothes are a means to an end, you can expect the utmost quality, durability, and functionality. So, there is something for everyone,” said Mushtaq Jaffar, KSA Brand Head of Twenty4.
As the month-long festivities and observances beckon, everyone in the family has something to look forward to in Twenty4’s new collection. Men have a range of casual wear options in trendy colours and designs. For those who seek a sense of novelty, there are ink ripped frayed denim and cool tees. Twenty4 has matching father-son outfits to make a statement in social settings.
Boys can sport navy blue shirts and suspender pants to pull off a classic look or opt for outfits in shades of white and beige to display poise. For girls, there are must-have outfits for the wardrobe and staple dresses for the season: Sizzling striped gowns, rainbow denim jackets and stylish jeans, sleeveless dresses with silver polka for traditional settings, and more.
“A brand’s impact is measured not by how much it sells but by its ability to make people happy, empowered, and included. This is the thought process behind the Ramadan 2022 Collection, particularly because of the festival’s prominence across the region. We, at Twenty4, wish everyone a happy Ramadan and extend our warm welcome to our stores to explore the new collection,” added Mushtaq.
Twenty4 now boasts over 39 outlets in the GCC region and 34 in the KSA alone — all located strategically to increase brand accessibility for customers. This customer-centric approach also resulted in the launch of WhatsApp shopping in Kuwait, Bahrain, and the UAE, in response to lockdowns and restrictions. The value fashion brand was recently in the news following the launch of its Spring 2022 Collection, which has received rave reviews from shoppers.