Crystal Magazine Mar 20, 2023
REDTAG ignites Ramadan rush; announces free gifts, vouchers, & fashionable festive wear
REDTAG, the Middle East’s leading value-fashion and homeware brand, today announced its Ramadan offerings, which include a new line of modest festive wear, free gifts, and vouchers. The limited-period offers will run between March 19 and April 22, bearing REDTAG’s promise of uncompromising value and embodying its time-honoured tradition of specialized offerings during Ramadan.
Starting March 19, shoppers will receive a SAR-50 gift voucher on a purchase worth SAR 250 or more. The limited-period offer, applicable across REDTAG’s apparel and homeware categories, will continue till the 1st of April. The voucher offer will be followed by free gifts on a purchase worth SAR 250 or more, from 2nd to 22nd April. Offers are valid across all REDTAG outlets and online in the KSA.
“Over the years, in line with Ramadan’s spirit of gratitude, we have made solemn efforts to thank our customers, whose patronage has eclipsed us to the top of the fashion industry. As Ramadan transcends cultural and geographical frontiers, we have ensured the offers are accessible across the region with country-specific distinctions. Overall, the objective is to ensure that every REDTAG shopper feels appreciated during the holy month,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Accordingly, from March 19 to April 1, REDTAG shoppers in the UAE, Kuwait, Bahrain, Oman, and Qatar, too, will receive a gift voucher of AED 40, KWD 4, BHD 4, OMR 4, and QAR 50, respectively, for a purchase worth AED 200, KWD 20, BHD 20, OMR 20, and QAR 250 or more. Subsequently, from 2nd to 22nd April, a purchase worth AED 250, KWD 20, BHD 25, OMR 25, and QAR 250 or more will entitle shoppers to a high-quality free gift from REDTAG. The offers are applicable across REDTAG’s collections, including the newly launched specialized Ramadan range, Shine Bright.
Taking a family-centred approach this Ramadan, REDTAG has designed matching/complementing apparel for all the members: Men and boys have shirts in solid colours and cotton trousers that exude elegance; women and girls have dresses in powdery-pink and off-white, as well as glittery gold, in line with the grandeur of the occasion. The festive collection also boasts zebra-print pleated long dresses, paisley print dresses, and luxurious embroidered silk shrug-jackets for modest-fashion aficionados. Shirts in creams, monogram-printed t-shirts, and classic denim will resonate with boys and men who ascribe value to comfort.
“We are revolutionizing the idea of ‘value’ in fashion, in the Middle East. Our ‘New Lower Prices’ campaign will drastically reduce the prices of apparel and homeware, enhancing brand access for customers across socioeconomic strata. Likewise, there is a unique balance of functionality and aesthetics in our clothing, aimed at catering to shoppers en masse. Additionally, through the adoption of relevant technologies, we are unlocking the power of personalization and optimizing the customer experience,” Shehbaz added.
As a validation of its multi-pronged strategy, REDTAG recently bagged the RetailME 'Most Admired Retailer Award for Excellence in Children’s Wear'. Subsequently, it also launched a new ecommerce site in the UAE, adding to its existing digital footprint in KSA. Behind the brand’s expansion spree, ‘New Lower Prices’ initiative, and technology adoption is its customer-centricity, which also saw the launch of hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
