Crystal Magazine Nov 15, 2021
Switzerland records great demand post Covid from GCC states, especially KSA and UAE.
Since the opening of its borders on June 28th, 2021 for vaccinated and tested guests Switzerland enjoys great demand from the GCC. During Summer July-September visitors from the GCC generated 272139 hotel overnights in Switzerland, almost reaching pre-corona figures of 2019. In order to support this positive trend, Switzerland Tourism and its most important partner from Geneva, Interlaken, Zurich, Lugano, Lucerne, Lake Geneva Region as well as Jungfrau Railways, Schilthorn and Titlis are visiting Saudi Arabia, Jeddah and Riyadh, during their Switzerland Travel Experience, a roadshow celebrating Switzerland in all its beauty and variety.
Matthias Albrecht, Director GCC, Switzerland Tourism jubilates: “We are extremely happy and feel quite emotional that we were able to go back to what we do best; to host guests in our magnificent country. We believe with our beautiful nature and uncrowded boutique towns as well as wide-open landscapes, Switzerland is the natural choice for a post-Covid holiday. Now that borders are open, we are happy to welcome all our guests again.” He further ads: “And as Saudi Arabia is an extremely important market for us, we are even more happy to be back in Saudi Arabia and to meet the media and the travel trade again. Guests from Saudi Arabia were extremely loyal and returned right after the crisis – the more people can travel the more will return to Switzerland.”
Maximum protection concepts.
Over the last 18 months, rigorous protection concepts have proven extremely efficient and ensured that there was no outbreak hotspot at any tourist destination in Switzerland, despite the fact that hotels, restaurants in hotels and ski resorts were open. Over 4,000 tourism businesses use the Swiss "Clean&Safe" label to document the application of comprehensive protection concepts. Guests can get information on the current various protection concepts on the corresponding website and, thus, know with maximum transparency which measures have been implemented to guarantee their protection and mutual safety.
