Crystal Magazine Dec 23, 2021

Huawei’s Petal Search inks first partnership in Saudi with TiLa

Petal Search, Huawei’s renowned application and search engine, available on new Huawei smartphones running on EMUI 10.1 or later, inked a partnership with Saudi’s rapidly growing multicategory e-commerce platform TiLa. 

The first of its kind collaboration marks TiLa as Petal Search’s first partner in KSA, enabling both platforms to explore new horizons. Petal Search users can easily access TiLa to shop their favourite products on the platform. With TiLa offering a plethora of categories via Petal Search, users can shop for the latest winter attire, kitchen equipment, or more, easily and conveniently. 

Lu Geng, Middle East & Africa Device Ecosystem Development & Operations Dept Director, Huawei Consumer Business Group, said, “Our partnership with TiLa reinforces our commitment to fostering homegrown brands. As one of KSA’s newest e-commerce platforms, TiLa’s performance over the past year has proven to transform the Kingdom’s shopping experience, providing users with over 100,000 active products in multiple categories.”  

Abdullah Alghamdi, Co-founder - TiLa, said “TiLa was built on the idea of delivering a world-class ecommerce experience to the Saudi consumer through strategic partnerships with local and international leading players. We are very pleased to amplify our partnership with an industry leader such as Huawei. This partnership will bring us closer to their very loyal customer base in Saudi and help offer them the great ecommerce shopping experience”.

Raj Gnanamoorthy, Co-founder - TiLa, said, “We are thrilled to partner with Huawei and to introduce our inventory of stellar products to Petal Search’s users. Since launching TiLa in 2020, the e-commerce platform witnessed tremendous growth that confirmed our commitment and passion for providing an innovative shopping experience to the Saudi customers.” 

Petal Search launched its online shopping festival in KSA, UAE, Egypt and South Africa. During the festival, shopping enthusiasts can purchase their favourite products from TiLa at 50 SAR off.

Providing users in the Kingdom with a comprehensive, safe, and seamless shopping and searching experience, Petal Search is certified by the General Data Protection Regulation (GDPR) for privacy compliance.

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