Crystal Magazine Jun 27, 2022

Häagen-Dazs celebrates 2 years shops’ operations with master franchisee S&A with Red Sea Mall event featuring a chance to win free ice cream for the summer

American ice cream brand, Häagen-Dazs, celebrates 2 successful years of shops’ presence in the Kingdom, via Jeddah based shops’ master franchisee Sahha and Afyah Ltd. (S&A). A new core menu & summer exclusive flavours are rolled out to create a Fruity, Creamy, Dreamy Häagen-Dazs ice cream experience during this summer.

S&A, the exclusive shops’ master franchisee of Häagen- Dazs since 2019, plans to expand rapidly in existing and new cities in the coming years, ensuring that life juicers in Saudi Arabia will be able to indulge on the extensive lineup of new menus and exciting flavour innovation.
The event that is hosted in Red Sea Mall on 28th, 29th & 30th of June, will take life juicers through 5 experiential stations, igniting their senses and providing them with branded gifts. The most exciting part of the event will be the Häagen-Dazs “Experience Passport”, a one-of-a-kind ice cream activation offering all who participate 3 levels of ice cream rewards & 5 lucky winners and their friends free ice cream for the summer.

“We have a limited number of `The Häagen-Dazs Experience Passport’, an innovative activation for loyal and new guests, offering them and their friends, free ice cream for the summer. At S&A, we are proud to continue partnering with Häagen-Dazs to bring the “Ice Cream of Ice Creams” to our guests; a statement that best describes the passion and craftsmanship poured into every single scoop and pint we serve. ” said Abdulla Kattoa, Marketing Manager of S&A.

With this event, Häagen-Dazs continues to ‘Don’t Hold Back’, excite & delight guests with new flavours, new menus & gifts for life juicers in the Kingdom. ‘Don’t Hold Back’ is the core concept of the brand - an inspiration for people across the world to live life to the fullest, a belief instilled from founders Rueben and Rose Mattus who revolutionized ice cream using the best ingredients in its products.

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