Crystal Magazine Mar 20, 2024

KMM KSA 2024 General introduction (same as Family)

Switzerland may be small, but it is a huge playground for families. Mighty mountains, deep gorges, vivid green meadows, mysterious woods, gushing waterfalls and a thousand lakes await exploration. This stunning backdrop enchants children, parents and grandparents alike. Specialised family destinations, family activities and family hotels offer accommodation and adventure for everyone. 


Geneva ranks among the top 5 best destinations in Europe

Make sure to visit Geneva in 2024!  

Already named in the top 10 of the renowned New York Times list of destinations to discover in 2024, Geneva has now secured a place in the top 5 of the European Best Destinations ranking.  

Over a million travelers have voted to select the best destinations in Europe, aiming to guide you towards unforgettable vacations.


Welcome to Interlaken - the heart of Swiss Alpine splendor and gateway to the Jungfrau Region. Nestled between snow-capped peaks, waterfalls and green valleys, this enchanting destination offers a symphony of adventure and tranquility. Interlaken, flanked by Lakes Thun and Brienz, is the gateway to exciting activities such as paragliding and jet boating, but also offers tranquil promenades and charming cafés. All experiences and activities are easily accessible by bus, train and boat. Whether you're looking for an adrenaline rush or tranquil views, Interlaken promises an unforgettable stay in Switzerland with numerous once-in-a-lifetime experiences.

Crans Montana

Nestled in the pristine Swiss Alps, Crans-Montana beckons families to revel in luxurious splendor amidst awe-inspiring natural landscapes. Summer unfurls as a symphony of family-centric delights, opulent escapades, and immersion in unspoiled surroundings. Traverse treetop adventures, explore mountains and lakes on foot or by mountain bike, witness the artistry of cheese-making, or indulge in aquatic pleasures at the water park – each moment an exquisite celebration. Crans-Montana, a sanctuary of serenity and refinement, presents an unforgettable summer where the seamless fusion of luxury and nature creates an idyllic haven for families seeking an extraordinary alpine escape. 


Lugano, an ideal family holiday destination

Lugano is the largest and best-known city in the holiday region of Ticino. Famous for its lake, the quality of life and its financial activity, it remains in the heart due to its natural setting, its parks, its flower gardens, and its magnificent historical villas. Set in a typically Mediterranean atmosphere, the region of Lugano offers a wide range of activities that make it the ideal place for family holidays: boat trips, chocolate factories, theme and adventure parks – just to name a few


Zurich – the cosmopolitan oasis for the whole family 

With its rich history spanning over 2,000 years, Zurich seamlessly blends cultural heritage with modern extravagance, offering a haven for families and travellers. Dive into a world of exclusive shopping and exquisite dining experiences or immerse yourself in family-friendly activities such as exploring the renowned Zurich Zoo. Embark on guided city tours showcasing the city's iconic landmarks and indulge in chocolate tastings and cheese-making workshops, delighting both young and old. From leisurely strolls along easy hiking paths to rejuvenating wellness retreats, Zurich caters to every member of the family.

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