Crystal Magazine Oct 06, 2021

Value fashion brand Twenty4 marks the KSA’s 91st National Day with special offers, and in-store celebrations for staff

Twenty4, one of the leading value fashion brands in the GCC, marked the occasion of the Kingdom of Saudi Arabia’s 91st National Day, or ‘Al-Yaom-Al-Watany’, with special offers and commemorative gifts for customers. The specials marking the day included ‘Bundle Offers’ of 2pcs For SAR 91, 3pcs For SAR 91, 5pcs for SAR 91, and 7pcs for SAR 91. Customers also received free ‘I love KSA’ t-shirts and masks, along with shopping worth SAR 200 for adults and kids; and free mugs with an image of the KSA flag, on shopping for items worth SAR 150.

The festive atmosphere was heightened by decorations marking the occasion; with shopfront and store decked out in the colours of the Saudi national flag. In-store male staff wore special t-shirts, and female team members wore commemorative scarves, which proudly displayed the Kingdom of Saudi Arabia’s national emblem - two crossed swords below a palm tree; representing the Kingdom of Hejaz and the Sultanate of Najd and its dependencies, which were united to create the KSA, in 1926. An in-store celebration was also organized for the staff members, to mark the event.

Speaking about the brand’s special offers and celebrations, to mark the 91st National Day of the KSA, Mushtaq Mohammed Jaffar, KSA Brand Head of Twenty4, said: "As a brand, we have a strong relationship with the Kingdom, being a key market that we cater to, and the place so many of our loyal customers call home. Twenty4 wanted to acknowledge the festive spirit of the occasion and add to the joy of our customers, with special offers, and gifts created especially to mark the day. On behalf of the whole Twenty4 family, I want to take this opportunity to congratulate our customers throughout the KSA, on this special occasion”.

The Twenty4 collections, currently in store, are heavy on soothing pastels and summer prints. The Women’s collections feature fashion-forward day-wear, flowing skirts and the collection’s trademark balloon sleeves; while Men can indulge in a selection of versatile, practical, and stylish staples - including multi-pocket chinos and khakis, with casual shirts and t-shirts that make a confident statement. Twenty4’s summer collection also features outstanding choices for young people of all ages - from new-born babies, to pre-teens and teens – including cute and playful ensembles for Girls, and denims and t-shirts to enhance the wardrobe of the most stylish and fashion-savvy Boys.

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