Crystal Magazine May 26, 2025
The 30th Edition of Autopromotec Concludes under the Theme “Beyond Excellence”
From May 21 to 24, 2025, the city of Bologna, Italy, hosted the 30th celebratory edition of Autopromotec, the international exhibition dedicated to the automotive aftermarket industry, including workshop equipment, spare parts, tires, lubricants, and logistics solutions related to after-sales services.
The event opened with a strong presence from Lamborghini, which showcased its latest model, the Revuelto, as the honorary guest of the inauguration—adding a distinctive flair to the occasion.
Record-Breaking Attendance and Outstanding Organization
Held across a total area of over 165,000 square meters, the exhibition spanned 16 indoor halls and 5 outdoor exhibition areas. It brought together more than 1,600 exhibiting companies from 53 countries and attracted over 120,870 specialized visitors. The event also hosted over 100 trade delegations from 31 countries, who conducted more than 670 specialized B2B meetings with Italian and international exhibitors.
A Vision for the Future
This year’s edition placed strong emphasis on cutting-edge digital technologies for after-sales services, including advanced diagnostic tools and intelligent systems enabling seamless communication between customers and service centers via smartphone applications and desktop software. These solutions aim to speed up service delivery and reduce costs significantly.
The exhibition also featured Autopromotec EDU, a knowledge-sharing platform offering a series of lectures and training sessions designed to foster exchange of expertise and support the professional development of those in the aftermarket industry.
Strong Role of the Italian Trade Agency (ITA)
The Italian Trade Agency (ITA) played a vital role in organizing and welcoming international trade delegations, helping to attract over 150 professionals from 31 countries, enhancing global business collaborations between exhibitors and international buyers.
A Distinguished Egyptian Participation
Egypt took part with a high-level business delegation representing various sectors of the automotive aftermarket, led by Mr. Ahmed Hashish, the ITA representative in Egypt. The delegation included prominent figures such as:
• Eng. Magdy Abou El-Ala – Chairman, General Egypt
• Eng. Karim El Nashar – Director, Exotic Car Services (ECS)
• Eng. Sameh Rabie – Director, Auto Rabie Group
• Eng. Ayman Ishaq Doss – General Manager, Trust for Engineering & Trade
• Eng. Khaled Khalil – FIMCO
• Eng. Ehab Abou El Anin – Egyptian Auto Feeding Association (EAFA)
• Mr. Ashraf Karra – Spark Consultancy & automotive journalist
The Egyptian delegation successfully concluded several business deals with international companies, which is expected to contribute positively to the development of Egypt’s automotive sector.
In a statement, Mr. Ahmed Hashish commented:
“Our continued participation in Autopromotec reflects our commitment to fostering global partnerships and industry growth. This exhibition, held biennially, offers a strategic platform for over 150 international buyers from 31 countries—including Egypt—to connect with leading exhibitors through scheduled B2B meetings, workshops, and technical sessions organized by ITA.”
Strong Industry Support
More than 30 trade and industrial associations supported this year’s edition, most notably the Italian Tyre Dealers Association (AIRP) and the Italian Garage Equipment Manufacturers Association (AICA). The exhibition covered over 580 product categories, with a strong focus on tire services and retreading, as well as alloy wheels and related accessories. Other highlights included workshop equipment, car care chemicals, and service station cleaning systems.
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A Quick Interview with Mr. Renzo Servadei – CEO of Autopromotec
1. What are the main highlights introduced in this edition compared to previous ones?
This edition emphasized future-forward after-sales services based heavily on digital applications via smartphones and desktop platforms. Additionally, we saw a 5% growth in exhibition space and a notable increase in international participation, alongside the success of the ITA-organized trade delegations.
2. How do you evaluate Autopromotec’s standing in Europe and globally?
With a history dating back to 1965 and held every two years, Autopromotec is the second-largest trade show in Europe after Automechanika Frankfurt. However, we prefer to evaluate based on specific metrics—such as total space, number of companies, visitor count, and participating countries—rather than general impressions, to provide a clearer and more accurate assessment.
3. Why is there limited presence of tuning and car accessories in the show?
Establishing a dedicated hall for tuning and accessories requires a minimum number of exhibitors and sufficient exhibition space. While this is a challenge, it’s a goal we are actively working toward for future editions.
