Crystal Magazine Mar 24, 2022
https://crystal-magazine.com/manage/News/index
REDTAG, the
region’s favourite value fashion and homeware brand, has launched its Ramadan
2022 collections, adding an aesthetic dimension to the month-long festivities.
The Ramadan collection is an extension of the brand’s continued effort to bring
the best of both traditional and contemporary styles.
“Ramadan is
the time to reflect, celebrate, give, and uphold the spirit of community. So,
it is only right that our outfits, their colors, styles and energies, reflect
the essence of the festival. Therefore, we have crafted our Ramadan fashion collections
using neutral palettes and pastels representing devotion, along with sophisticated evening ensembles to add a
festive touch,” said Jitender Advani, Head of Buying - Apparel.
The fashion
collection, which is dominated by whites, beiges, and light colours in view of
the impending summer, features off-shoulder dresses with floral prints, V-neck
maxi dresses in unique shades, and trendy jumpsuits that exude class. Girls can
get a stylistic makeover with netted tops and classic midi dresses that are
mix-and-match friendly, giving parents the creative freedom to experiment.
Boys can pull
off perfect Middle Eastern outdoor wear with rugged trousers and casual shirts
with eye-catching patterns. For those yearning for more poise, there are suits
and bows in eccentric hues. Men, too, are spoilt for choices, with the Ramadan
collection bringing casual shirts in floral, geometric, and graphic designs.
The entire family can revel in top-quality footwear and fun accessories,
including aviators, perfectly designed bags, stylish choker necklaces,
bracelets, and leather straps.
REDTAG’s
homeware collection for Ramadan adds an aesthetic dimension to Iftar feasts, by
featuring ornate serving trays and exquisite ceramics, complemented by
embellished cutlery that oozes luxury. The grand dinnerware offers a perfect
contrast to lengthy platters that make for a mesmerizing Iftar presentation.
The capsule collections include cups and saucers to display utmost tea
etiquette.
“This
year, REDTAG has emphasized subtleties, the little things and details
that have a profound impact. Arabesque patterns across soft furnishings, throws
and dinnerware, along with embroidered serviettes and napkins, balance heritage
crafts with modern dining. Further, our selection of decorative knick-knacks as
well as scented candles and incense sticks embody the Ramadan spirit. The
homeware collection will definitely make the evening gathering of friends and
family all the more special and joyous.,” added Mohammed Khalid, Head of Buying - Non-Apparel.
As a popular
value fashion and homeware brand, REDTAG has
ensured it continues to delight its customers at every turn. Hyper-convenience
services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion
Stylists’, and ‘Free Home Delivery’ testify to this customer-centric approach.
With several first-to-market services in the Middle East, along with its tiered
loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues
to cement its position as the leading value fashion and homeware brand in the
region. Its contributions were recognized by Retail ME through the ‘Most
Admired Brand Campaign of the Year’ award 2021.
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