Crystal Magazine Nov 08, 2022

Celebrate winter living in style with REDTAG’s Winter Homeware

REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched its Winter Collection 2022. The homeware range for the cold season characterizes an element of nostalgia, utmost functionality, and the right amount of eccentricity — the perfect combination to create a winter haven to hibernate in style.

REDTAG’s drive to continually transcend the bounds of home décor has reached its another pinnacle in the new Winter homeware collection. Soft furnishings in wintry hues, layered beddings in bohemian designs, and curated cushions in tasteful textures and warm colours are made to transform living spaces into sanctuaries where you can tuck away for the season with loved ones.

“Homeware speaks for us, they reflect our ideas, moods, and feelings. They are also the hostess’s pride when entertaining guests. They must embody comfort, warmth, and companionship. That was the thought process behind the development of our Winter Homeware 2022 Collection. They are as durable as they are decorative,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.

You can make Winter even more festive and special with feel-good cushions and luxurious throw pillows. Woven and embellished cushion covers in beige with palm tree prints are staples for quintessential Middle Eastern homes. Cushions in tea green — the colour associated with optimism, regeneration, and positivity — with pastoral-style tufted patterns can effortlessly stylize the couch. The new collection also boasts abstract, geometric and colour-blocked cushioning.

Home décor will be uplifted with the vibrant new rugs and throws. REDTAG has curated three and five-piece beddings that are easy on the pocket and heavy on lifetime value. The new collection duvets, comforters and quilts are available in colours that induce a sense of nostalgia and materials that are generous in warmth.

The tableware range promises to make the experience of sipping some hot soup on a wintry evening all the more gratifying. Highly durable plate sets and serving trays in golden wheat designs, combined with intricate tablescapes, can make for an exquisite dining experience. Adding the perfect finishing touch are the scented candles in blood orange and amber aromas, which can permeate the living spaces and invigorate the senses.

“Our Winter Homeware Collection is a perfect opportunity for us to showcase the value we swear by. Striking the right balance between functionality and aesthetics has been characteristic of our value-centric offerings. I’m confident that the new collection will warm people’s hearts, as well as their living spaces,” added Shehbaz Shaikh.

Value-centric offerings have defined REDTAG since its inception. The same strategy saw the brand launch hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ as well as online purchasing in KSA. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were acknowledged by RetailME through the ‘Most Admired Brand Campaign of the Year’ award 2021.

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