Crystal Magazine Feb 23, 2023


Midea starts 2023 with the launch of a new side-by-side refrigerator product line into the UAE market.

Helping you make your house a home, Midea understands the importance of innovative, user-friendly, and affordable products for the first-time buyers and the young couples who are upgrading. Your home is a sanctuary and a place to relax and recoup while savouring moments with the ones you love. With this in mind, the Midea kitchen range offers easy-to-use products with energy-saving solutions, helping lower your household costs and create a better world for future generations. 

In line with global trends driven by celebrities, yummy mummies and even millennial influencers buying their first homes, sharing tips on organizing, sanitizing, and stocking your refrigerator, Midea has developed the latest product in its kitchen range with plenty of storage, ensuring your refrigerator is tidier than Marie Kondo’s. 

The side-by-side fridge and freezer design, has double drawers, extra door shelves for weekly nourishing food shops and an extra-large beverage rack to stock up on drinks when playing host to friends and neighbours.

Carefully studied specs created by the Midea’s product development team, mean the side-by- side refrigerator uses less energy, is quieter, and lasts longer. Specialized technology can fully adsorb unwanted smells and purify the air circulating within the fridge, while LED top lights make finding ingredients for your next dinner far easier.

 Adjusting the temperature of the refrigerator and freezer can easily be changed independently using the touchscreen panel on the front.
Scott Fu, Managing Director for Midea Group EMEA says of the launch “When launching a new line into the GCC, our expert product development team considers how each product can elevate a house and make it a home by understanding exactly what our targeted consumers want and need. Our innovative side by side refrigerator is user-friendly and cost-efficient to run, making it a perfect choice for young couples and growing families alike. We have maximized storage space with the side-by-side fridge freezer while maintaining optimal freshness.”

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