Crystal Magazine May 09, 2023
Get Ready for a Dairy (r)Evolution! Saudia Milk is Getting a Refresh!
In exciting news, SADAFCO--the leading UHT milk seller and distributor in Saudi Arabia with operations throughout the Middle East--is shaking things up with a bold new look for its much-loved anchor brand Saudia!
Patrick Stillhart, CEO, SADAFCO: “Saudi Arabia is in the middle of its remarkable transformation. We are feeling and seeing this impact everyday. What our customers need and want today is very different from what they needed and wanted in the past. We have always been part of the social fabric of the Kingdom, and only see it fitting to continue to be so. As such this rebrand is the natural exciting evolution of who we are.
Not only is it refreshing all of its dairy and non-dairy milk packaging to keep pace with the rapidly changing nation, but also providing more opportunities for innovative experiences. It will be splashing excitement through variety! As an iconic brand that has been part of their social fabric from day one, this evolution allows Saudia milk to continue emphasizing health and nutrition as core focuses.
Get ready: Vibrant days are ahead and this will be just the beginning!
