Crystal Magazine Sep 19, 2023

In a fitting tribute, value-fashion brand REDTAG launches “4 for SAR93” offer for 93rd Saudi National Day

: REDTAG, the Middle East’s leading fashion and homeware brand, known for its unwavering commitment to providing utmost quality, value-based pricing, and voguish styles, has launched a celebratory offer of four items for just SAR93. The limited-period offer, running from 13–30 September, is the homegrown brand’s fitting gesture in observance of the 93rd National Day and a testament to its long-standing tradition of thoughtful initiatives for landmark events and major milestones in the region.

REDTAG, headquartered in Saudi, is a household name with extensive apparel, footwear, and homeware collections that customers swear by in the country and the broader Middle East. The value-focused brand’s emphasis on Saudi is exemplified by the continued expansion of its physical stores and e-commerce presence across the length and breadth of the nation. The “4 for SAR93” national-day offer, valid across REDTAG’s offline and online store in KSA, stands as another example of its admiration for the Kingdom and its shoppers. 

Shehbaz Shaikh, Chief Retail Officer, REDTAG, said the official slogan of the 93rd Saudi National Day resonates deeply with the vision of the brand. “KSA and its leaders have been a constant source of inspiration with their nation-building strategies, commitment to socioeconomic growth and prosperity, and people-centric approaches. The slogan ‘We Dream and We Achieve’ fills us with pride just as much as it inspires us to grow while doing right by our customers,” Shehbaz explained. 

Adding to the patriotic fervour enveloping the Kingdom, REDTAG has specifically curated fashion apparel and accessories in green — the colour closely associated with the country. REDTAG shoppers can wear the national pride through crossbody bags in olive and python-textured green, embellished chain-link necklaces, button-front solid and scintillating satin shirts, and elegant dresses in bodycon, kaftan, and tiered ruffle maxi styles. 

Furthermore, in a celebratory gesture, REDTAG is launching an online competition where people can colour the KSA map and share it on social media to win attractive prizes. The National Day celebrations on 23rd September at REDTAG’s top 40 stores in Saudi will have influencers in attendance. Their followers have a unique opportunity to get 20% off. The multiple events across channels and attractive offers, Shehbaz Shaikh says, boil down to REDTAG’s motto of constantly delighting customers. 

That customer-centricity has defined REDTAG’s strategy in recent years. A notable recent example is the ‘New Lower Prices’ campaign, which saw the brand reduce the prices of apparel and homeware, enhancing affordability for customers across socioeconomic strata. With several first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.

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