Crystal Magazine Sep 21, 2025
Atayeb Al Asalah: A Saudi Brand with a Global Vision
Atayeb Al Asalah, one of the leading Saudi brands in perfumes and incense, continues to strengthen its position under the leadership of its Chairman and Owner, Mr. Emad Abdullah Al-Salmi, with a vision that combines authentic Arabian heritage with global aspirations.
The brand recently announced its expansion into European markets in a strategic move that aims to support Saudi exports and enhance the Kingdom’s presence internationally, in line with the objectives of Saudi Vision 2030.
Renowned for delivering products that merge premium quality with cultural authenticity, Atayeb Al Asalah has successfully expanded to 27 branches across the Kingdom, becoming a trusted name in the fragrance and oud sector.
Looking ahead, the management has confirmed upcoming initiatives and special events designed to further promote Saudi products and showcase the values of authenticity and innovation to regional and global audiences.
