Crystal Magazine Oct 23, 2026
FOR IMMEDIATE RELEASE BinDawood Holding & Welcome Alliance Inaugurate the “AL Roussi” Corner at Danube, Red Sea Mall
BinDawood Holding, a leading grocery retail operator in the Kingdom of Saudi Arabia, today
officially announced the grand opening of the Al Roussi retail corner at its Danube flagship store
in the Red Sea Mall, Jeddah.
The high-profile inauguration ceremony was graced by His Excellency Mr. Yusup Abakarov,
Consul General of the Russian Federation in Jeddah, alongside a distinguished consular
delegation representing Tajikistan, Uzbekistan, Kazakhstan, Oman, China, Turkey, and
Afghanistan, as well as strategic partners from Welcome Alliance, media representatives, and
prominent digital content creators & Influencers.
The launch of the "Al Roussi" corner brings an extensive selection of authentic artisanal foods,
gourmet lines, and specialized specialty products directly to Saudi consumers.
This strategic collaboration bridges cultural and culinary traditions, reinforcing the dynamic
private-sector partnership between BinDawood Holding and Welcome Alliance, led by Mr. Vael
Barish and Ms. Anastasia Bulanova. This retail milestone arrives against the backdrop of rapidly
expanding bilateral trade between the Kingdom of Saudi Arabia and the Russian Federation,
which has recently surpassed $4 billion (13 billion SAR).
As trade frameworks continue to deepen—led by key agricultural imports, energy cooperation,
and industrial exchange—private-sector initiatives like Al Roussi play a pivotal role in expanding
consumer access and supporting economic diversification objectives.
Commenting on the launch, Mr. Waleed Abdulrazzaq BinDawood, Deputy CEO of BinDawood
Holding, stated: "At BinDawood Holding, our strategy has always been centered on anticipating
the evolving tastes of our shoppers and elevating the retail experience in the Kingdom.
Introducing the "Al Roussi" corner at Danube is a natural extension of this vision. As bilateral
economic ties between Saudi Arabia and Russia scale past $4 billion, we see a tremendous
opportunity to diversify our aisles with high-quality, artisanal international goods. This
partnership not only broadens our product portfolio but also aligns with our BinDawood
Holding commitment to offering unique culinary journeys that resonate with our customers'
sophisticated preferences”.
“Highlighting the diplomatic and economic significance of the partnership, His Excellency Mr.
Yusup Abakarov, Consul General of the Russian Federation, shared: "We are delighted to
witness the official opening of the "Al Roussi" corner at Danube here in Jeddah. This milestone
stands as a testament to the thriving, multifaceted economic and cultural partnership between
our two nations.
By introducing exceptional Russian specialty products to the Saudi marketplace through trusted
retail leaders like BinDawood Holding, we are fostering deeper commercial ties at the consumer
level and building lasting bridges of friendship and mutual prosperity aligned with our shared
national visions."
The launch event concluded with an official ribbon-cutting ceremony and a guided tour of the
new retail section for diplomatic guests, media professionals, and industry stakeholders.
Following the successful debut at the Red Sea Mall, BinDawood Holding is actively evaluating
opportunities to roll out the "Al Roussi" concept across select high-traffic Danube branches in key
urban centers across the Kingdom.
