Crystal Magazine Jul 12, 2021
ALTAWKILAT Universal Motors Premium deepens concept of “The Future of Luxury”
ALTAWKILAT Universal Motors Premium, the leading Saudi automotive company, has officially launched the new Hongqi luxury auto showroom “The Future of Luxury “in the city of Riyadh, following the successful inauguration of other showrooms in Jeddah, Al Khobar and Al Madina. The new showroom is laid over 890 sqm and comprising service and spare part departments pursuant to the best technical standards in terms of service, quality, luxury, and client conveniency in both Dammam and Madina. The inauguration highlights ALTAWKILAT’s abidance by the trends of the ever-developing auto industry as well as the company investment and partnership policy for delivering top-notch service to clients and the local market as a whole.
Noting on this event, Eng. Mohammed Salahuddin Abdul Jawwad, ALTAWKILAT Board Chairman said, “With the opening of these showrooms, we stress our abiding endeavor to strengthen business ties with China, and FAW Group Corporation in particular – owners of Hongqi “The Future of Luxury”, and sustain the brand throughout the Kingdom. We are also set to focus our effort to further the presence of the company at home by turning Honggi one of the best brands that our company has ever marketed domestically.”
Mr. Ma Zin Do, Hongqi Regional Manager Middle East, FAW Group Corporation pronounced happily the entry of Hongqi brand to the Kingdom, marking it as an important milestone in the history of the company thanks to the massive investment and interest on part of ALTAWKILAT. He took this step as a stimulus for delivering better products and expertise to the Saudi market and Hongqi clients everywhere.”
“Our interest in launching new Hongqi showrooms is to fortify our corporate presence and become closer to clients by allowing them the chance to try this brand that combines hi-tech, luxury and a design that reflects the concept of elegance and meets the taste and the need felt by Saudi clients. In addition, the showrooms, including client care, spare parts and after-sale departments, have all been set up to ensure the equation “Client Satisfaction is Our Ultimate End”. We had to take this move in this very turning point that determines the future of the entire auto industry; a move that proved to successfully culminate our continued strategy for affording the best class luxury auto offerings, said Mr. Fathi Allam, Hongqi Brand General Manager, The Kingdom of Saudi Arabia.
It is worth noting that throughout its long history, ALTAWKILAT was and now determined to showcase the latest Hongqi models across the new showrooms to make them more accessible to the Saudi client for closer watching and joyful test drive.
