Crystal Magazine Dec 20, 2021
Value fashion brand Twenty4 launches new outlet in Dammam, brings new styles to one of the Kingdom’s fast-growing cities
Twenty4, a leading value fashion brand in the GCC region, has launched a new retail store in, Dammam, the capital of the Eastern province. Inaugurated on 16th December, the latest store is expected to cater to the local population with the latest styles, unmatched quality, and affordable prices.
Twenty4 has crafted a niche for itself at the intersection of contemporary fast fashion and value-based pricing. The brand has recently launched its Winter collections, which strike the right balance between the functionality of warmth and the aesthetics of Winter colours. The seasonal collections were preceded by the brand’s biggest-ever Eid al-Adha launches, which epitomized the Middle East’s ethnic verve.
Commenting on the latest store launch, Mushtaq Jaffar, KSA Brand Head of Twenty4, said: “Value fashion is all about listening to what customers want and meeting their requirements. Increasing our accessibility in Dammam was born out of this customer-centric approach. The new store will bring happiness to local customers, offering something special for everyone in the family.”
The Kingdom’s sixth-most populous city Dammam has witnessed significant growth in recent years as part of its economic diversification into non-oil sectors, including fashion retail. The evolving demographics, particularly the increasing youth population, represent the need for stylistic choices and value-based products. The timely entry of Twenty4 complements this need.
“Affordability and availability continue to be our foremost priorities as we start our journey in 2022. We have special offers and new collections lined up to delight our customers. As styles evolve and expectations change, our promise of delivering the highest quality at an affordable price will remain the same,” added Mushtaq Jaffar, KSA Brand Head of Twenty4.
